2× revenue per visitor. 3× MQL→close.

Performance Marketing engagement at Erschaffe dich neu, a DACH coaching brand. Rebuilt several landing pages and set up a new funnel as an additional entry point — outperforming the previous page on every monetary metric. Exact figures under NDA.

The brief.

Erschaffe dich neu is a DACH coaching brand with established channels and a team. The CMO needed a Performance Marketer who could rebuild key landing pages, set up an additional funnel as a new entry point, and integrate AI tools systematically across marketing operations.

What I shipped.

Landing pages: reworked several existing pages with new copy, design direction, and conversion architecture.

New funnel: built an additional entry point that's performing well and broadened the acquisition mix.

AI integration: systematically used AI tools to bridge the language gap (German market, I work in English) — produced copy that matched the target audience.

The numbers.

Compared to the previous landing page:

Revenue per visitor doubled. Booked Revenue (BR) and Closed Cash (CC) per page visitor are 2× higher.

MQL → close rate is 3× higher than the old page.

The new page is now live everywhere as the primary entry point. Engagement continues on a freelance basis for additional landing pages.

"His AI knowledge is far ahead of most marketers. I can highly recommend him for landing-page creation — especially sales pages." — Maximilian Häusner, CMO, Erschaffe dich neu (LinkedIn, April 2026)